Information overload - that’s what learning about marketing feels like today. With so many platforms and strategies, not to mention ever-shifting patient expectations, it’s easy to assume that only big spenders can afford to crack the conversion code. Luckily, that’s not the case.


Join dental experts Xaña Winans, Minal Sampat, and Genevieve Poppe for their groundbreaking seminar “Crack the Dental Marketing Conversion Code”, and learn how to finally escape the trap of ineffective marketing and profit-sucking insurance participation. 

In this groundbreaking workshop, you will learn how to: 

Create a client avatar—an audience template that will help you get in front of your ideal target market.

Learn how to leverage marketing outlets, including social media, web marketing and Google Ads, with a content strategy focused on conversion.

Build a DOABLE marketing plan that can be implemented right away to generate the most production per dollar.

Create concrete, actionable, and measurable marketing strategies to generate new patients and keep current patients.


This hands-on workshop is ideal for dentists & practice owners. Attendance will be limited to only 60 people. Register now!


This amazing seminar will be held at
PNC Center at 
1 North Franklin Street, Chicago 


Thank you to all our partners that made this day possible. They deserve a round of applause! 

This amazing seminar will be held at
PNC Center at 
1 North Franklin Street, Chicago

Early Bird


Valid until Jan 31 2020

Create a step-by-step custom internal growth plan that gives you confidence for your future.

Understand possible barriers to new patient conversion. 

Define the steps for converting calls and inquiries to new patients. 

With the right strategies, it’s possible to break through the noise. The best marketing plan, in fact, will not only increase production - it will reduce expenditure along the way.

But what if these issues weren’t really the problem? 

What if your self-imposed limits are preventing you from delivering the quality of care that your patients deserve?

What if your team could learn patient communication skills to propel your practice to be accountable to what they promised?

What if you had more than enough new patients every month, relieving your stress and giving you back the life you and your family deserve?



Starting Feb 1 2020


OR... you can build your own, personalized practice growth plan and finally put your practice on a path to success. Regain your passion for dentistry and connect with your patients. Lead a healthy, happy team and spend more time with your family. Create the practice you’ve been dreaming of. 

6 Hours CE Credits

  • CEO of Golden Proportions Marketing

  • Over 25 years of dental marketing experience

  • National speaker on dental marketing

  • Most reviewed dental marketing company on Google

  • Proven results in new patient strategies

Xaña Winans
Golden Proportions Marketing

  • Founder of a Guinness World Record-breaking marketing company

  • Over ten years of dental marketing experience

  • Global speaker and coach

  • Featured in Forbes, Huffington Post, Dentistry IQ and more

  • Marketing strategist for dental practices of all sizes

Minal Sampat

  • CEO of Poppe Practice Management

  • Nationally known as “The New Patient Whisperer”

  • Former owner and manager of a 7 practice affiliate group

  • Team development and patient communication expert

  • National speaker and practice coach

Genevieve Poppe
Poppe Practice Mangement

You can choose to keep doing what you’ve been doing, letting the insurance company take the money you worked for. You can continue to struggle to pay off your practice debt and feel stressed every Sunday night. You can let frustration and hopelessness continue to rule your practice and your life.

Most practices lack a clearly defined marketing plan and execution calendar.


Too many dentists use marketing that brings in the wrong patients, or none at all.


Undertrained teams use ineffective communication and lack true "sales" skills.


Most practices fail at dental marketing for three critical reasons:




"Xaña is an excellent presenter and supremely knowledgeable about an unusually niche market. She has a gift for delivering a message of strategic and useful marketing."

Jennifer Kayman

"Minal is a thoughtful, creative, charismatic marketing strategic that actually saves me money! She really understands how to market in today's world."

Dr. Richard Gertler

"Genevieve did a wonderful job presenting dental practice information with attendees at the recent Ohio Dental Symposium. The information was pertinent, helpful, & is now implemented to benefit the practices whose Doctors & office managers were in attendance."

J. Robert Brooks, CEPA, CBI

"She is extremely knowledgable and a master educator on her topic of dental marketing. At our marketing workshop, the consensus of attendees was that their expectations of the course were far surpassed."

Kelly Garland

"I finally got the opportunity to attend Minal's course & meet her in person. The course was AMAZING & full of great gems. She has an amazing way of presenting & was full of energy. I would highly recommend her services to any dental professional."

Dr. Nilesh Thakkar

"Poppe Practice Management has been the key to our office turning around its ability to grow & do the type of dentistry that we find most fulfilling. Thank you Genevieve for your dedication to excellence!"

Jen Davis

Friday, March 27th, 2020

Downtown Chicago